One: Define the problem
Two: Prototype
Three: Test
Four: Iterate

Research

• Project scoping
• Stakeholder interviews
• User interviews
• Personas
• Competitor research

Information architecture

• Card sorting, hierarchy and grouping of information
• User journey mapping
• Object-oriented-ux
• Sitemaps

Ideation

• Design Sprint Exercises
• Group brainstorming
• Brand mood boards

Visual design

• Brand design and guidelines
• Wireframes
• Low fidelity prototype
• Hi fidelity prototype

Pre launch feedback

• User testing
• Stakeholder feedback

Post launch feedback (ongoing)

• User testing
• A/B testing
• User videos
• Heat maps
• Analytics